Special interest tourism innovation package (marketing) Essay

Special interest tourism innovation package (marketing) - Essay Example The package will be a special offer on weekends where clients can get a 2-day body and mind treatment. On the first day, clients will receive transport through a luxurious, state-of-the-art limousine. Upon arrival, customers will undergo detoxifying treatment. Thereafter, they will be given healthy and nutritional drinks. All these activities will culminate into a luxurious and exquisite overnight stay. On the second day, customers get energising treatment, smoothing and transport back to their homes. The product package targets affluent members of society who work for long hours under high pressure environments. The product is supposed to bring comfort closer to them thus eliminating the need for taking long hour journeys to access this service. The package will cost approximately 350 pounds. The organisation is essentially a combination of various tourist attraction packages. (Barlon, 2006) It is basically a leisure spot with a calm ambience and serene environment. Its services fall under the following categories; Combining health and beauty; the organisation deals with important but neglected aspects of beauty. By offering people nutritional and healthy foods and drinks, they will be revitalising their body and mind. Detoxifying treatment is also a method that will accentuate one's beauty. Clients are given vegetables and fruits strictly. When the body gets rid of all toxic elements, then it is able to function normally. This positive reaction is displayed externally through glowing skin and a flat tummy. Therapy centres; the purpose of services offered under this section of the organisation is to make clients unwind and relax. It is a sort of past time activity. Other benefits that can be linked to this service include improved health since most of the activities will boost blood flow to the all parts of the body. Relaxation is quite important for people working in high stress environments. When the body is subjected to too much stress, it may react negatively. Some of the ways it could do this include increased blood pressure and overworking of the heart. Therapy provides a natural but sure way to ensure that one's body system revitalises and that they are able to function properly. Activities that fall under this section include hot stones therapy, reflexology and deep tissue message. Psychological remedies; the organisation also offers ways in which the mind can work better. The main service under this category is through yoga classes. Yoga helps clients get in touch with their spiritual side and also helps them to put focus back into their lives. This is administered through a yoga expert who conducts classes for interested parties. Idea generation Many Londoners rarely have time to travel outside the country. But this does not mean that they do not need to indulge in a little luxury. Most of them have the financial ability but may not have the time. (Barney, 1991) This package is meant to encourage local tourism. There is a need to make a package especially for locals. Tourism does not necessarily have to target people from other parts of the world. It can be tailored to suite local needs. A spa was specifically chosen for this business venture because many people in the region are getting more and more familiar with the product offering. It was seen that there are many hard working people in London. But there is a lot of hustle and bustle in the city.